mardi 10 janvier 2012

The Power Formula For LinkedIn Success by Wayne Breitbarth - Book review

The Power Formula for LinkedIn Success

Kick-start Your Business, Brand, and Job Search

By: Wayne Breitbarth

Published: March 1, 2011
Format: Paperback, 176 pages
ISBN-10: 1608320936
ISBN-13: 978-1608320936
Publisher: Greenleaf Book Group LLC

"Anyone with business experience and the willingness to learn can realize great benefits from LinkedIn", writes successful entrepreneur, consultant, and former skeptic turned proponent of LinkedIn, Wayne Breitbarth, in his very hands on and results oriented book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search. The author describes why it's very important for business people, professionals, and employment seekers to be active on the LinkedIn, and also provides strategies and techniques for maximizing the benefits of using this important social media platform.

Wayne Breitbarth recognizes that many business people are reluctant to use the many, and often confusing array of social media tools available. As the author admits readily, he was once a skeptic as to the value and benefits that could result from having a profile and being active on LinkedIn. Wayne Breitbarth is now a strong advocate of the power of LinkedIn and its importance in reaching business goals and achieving employment and career success. The author offers a complete guide to the value and use of LinkedIn, beginning at the basic level of creating the profile, and moves on to the various features of LinkedIn including recommendations, groups, searches. Wayne Brietbarth teaches how to navigate and use the platform in ways that work toward the individual's goals and aspirations.

Wayne Breitbarth (photo left) points out, being a late arrival to LinkedIn is actually to the advantage of the business person. The experience and connections gained, over an entire business or professional career, work to that individual or company's support and benefit. Wayne Breitbarth understands that, fundamentally, LinkedIn is simply a tool to achieve other goals and objectives. With that recognition in place, the often expressed concerns that LinkedIn is just a time waster or little value, are alleviated. A tool can be used in many different ways, and can achieve some tremendous results. Linkedin, writes Wayne Breitbarth, is one such valuable and high impact tool.

Wayne Breitbarth shares the practical techniques to use LinkedIn to:

* Build a compelling profile
* Gain important recommendations and endorsements
* Utilize LinkedIn groups to demonstrate expertise
* Become more easily searched and discovered
* Find and establish valuable and important contacts
* Monetizing LinkedIn connections effectively the right way
* Finding a great career through LinkedIn contacts

For me, the power of the book is how Wayne Breitbarth combines the importance and benefits that accrue from being found on LinkedIn, with the hands on techniques for achieving both personal and business goals. The author sets out a step by step plan for creating a LinkedIn profile, utilizing groups effectively, and for gaining proficiency in using the more advanced features of the platform. For business people, the author shares a blueprint for transforming contacts into business connections that benefit everyone involved.

For job seekers, Wayne Brietbarth includes a valuable section on finding employment contacts and turning their information into a job and a career. The book is filled with graphics, photos, and screen captures to illustrate the author's points more effectively. Each chapter concludes with a summary of the crucial points and concepts, and how they can be put into practice immediately.

I highly recommend the very practical and comprehensive book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search by Wayne Breitbarth, to any business people seeking usable and easy to understand advice for utilizing the power of LinkedIn effectively.

This book is also valuable for people seeking a career change or that all important first job after college. This book will change the way that you think about and approach LinkedIn, and will provide the positive results that will build your business or career.

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