lundi 23 janvier 2012

Dynamic Collaboration by Ray Schwemmer & Rick Havrilla - Book review

Dynamic Collaboration

How to Share Information, Solve Problems, and Increase Productivity without Compromising Security

By: Ray Schwemmer, Rick Havrilla

Published: October 15, 2011
Format: Hardcover, 160 pages
ISBN-10: 0982056931
ISBN-13: 978-0982056936
Publisher: Third Bridge Press

"Forward-thinking leaders understand that collaboration is crucial for any organization that wants to be productive, adaptable, and creative", write co-founders of CollabraSpace, Ray Schwemmer and Rick Havrilla, in their insightful and groundbreaking book Dynamic Collaboration: How to Share Information, Solve Problems, and Increase Productivity without Compromising Security. The authors describe how collaboration is essential in the modern organization but is often very difficult to implement. The authors provide a guide to successful deployment of collaboration tools and a change in the culture that encourages and supports open communication and collaboration.

Ray Schwemmer (photo left) and Rick Havrilla understand the vital importance of collaboration as a strategic enhancement to any organization. The power of social networks to transform communications in today's world is a strength that can be leveraged to achieve competitive advantage. The ability to design and put into action new tools that support open communication, similar to the familiar mainstream social media tools, creates a system of horizontal and vertical communication and idea sharing. The authors demonstrate that collaboration integrates an organization, breaks down barriers, and leads to vastly improved problem solving; as well as savings in both time and money. Strategic collaboration results in more engaged and energized employees, who are more productive and more in balance with their lives, leading to improved company profitability.

Rick Havrilla (photo left) and Ray Schwemmer recognize that collaboration technologies have moved beyond the product stage, and are now an integral part of the social media landscape.An internal communications system, that works in the manner of Twitter or Facebook, facilitates efficient and effective idea and data transfer and exchange throughout the organization. The authors point out that this enhanced data and information sharing goes far toward removing barriers and silos within organizations. With these walls broken down, more effective problem solving and solution implementation are the result. At the same time, the removal of obstacles improves the culture, increases morale, and creates a more engaged workforce.

For Ray Schwemmer and Rick Havrilla, organizations that fail to collaborate are described as being stovepiped. Within each pipe, departments maintained their own databases, and information was rarely shared between the pipes. The authors demonstrate that stovepipes worked against collaboration and are a failed organizational model. A lack of collaboration results in failure to share solutions, recognize problem areas, and a reduction in profits. Collaboration removes the pipe effect, enhancing the communication and sharing within the organization. Collaboration creates a united company with a shared sense of purpose that translates into higher performance levels, increased efficiency, and higher profit levels.

For me, the power of the book is how Ray Schwemmer and Rick Havrilla combine their framework for improved collaboration and communication with the practical strategies for implementing a collaborative system. The authors describe the problems that arise from a lack of collaboration, and contrast that scenario with the vastly improved system that results from widespread collaboration. The authors take a holistic approach to collaboration as a social network that works for and benefits the entire organization. The system integrates all social and communications technologies and platforms into a unified whole. The result is an end to stovepipes, silos, and the barriers that prevent people from doing their jobs. With an end to the barriers, morale and engagement levels improve along with productivity and profitability.

I highly recommend the essential and game changing book
Dynamic Collaboration: How to Share Information, Solve Problems, and Increase Productivity without Compromising Security
by Ray Schwemmer and Rick Havrilla, to any business leaders who are seeking an improved communication and collaboration system within their organization. This book will break down internal barriers, increase collaboration, solve problems more effectively, and move your company ahead of the competition.

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