samedi 28 janvier 2012

Creative Thinkering by Michael Michalko - Book review

Creative Thinkering

Putting Your Imagination to Work

By: Michael Michalko

Published: September 6, 2011
Format: Paperback, 256 pages
ISBN-10: 160868024X
ISBN-13: 978-1608680245
Publisher: New World Library

"Creative thinking requires the ability to generate a host of associations and connections between two or more dissimilar subjects, creating new categories and concepts. We have not been taught to process information this way", writes internationally acclaimed creativity expert Michael Michalko, in his brilliant and very hands on book Creative Thinkering: Putting Your Imagination to Work. The author describes why people always seem to arrive at the same old answers to problems, and shares fun and mind opening practices and techniques to transform anyone into a genius level creative thinker.

Michael Michalko recognizes that people are educated to think logically and in conventional ways. For the author, that educational and societal approach works against the creative thinking process completely. The result is the same ideas are brought forward over and over again. Michael Michalko offers an alternative way of thinking, approaching problems, and looking at the world. The author points out that everyone was creative at a young age, but that innate creativity was removed through the application of firm logic and the standard structure of concepts. To restore that childhood creativity, Michael Michalko provides easy to understand and apply techniques that changes the way people see the world.

Michael Michalko (photo left) understands that conceptual blending of blending two very dissimilar subjects or ideas is one of the secrets employed by creative geniuses throughout history. The author cites the example of Leonardo Da Vinci, whose combining of seemingly random items and concepts, resulted in extraordinary new ideas and ways of thinking. Michael Michalko demonstrates that the principles of creativity, employed by Da Vinci, can be utilized by anyone to create fresh ideas and solutions to problems. Through combining opposites, adding what were previously considered crazy or absurd ideas, changing your perspective on the world, and then letting the idea incubate, breakthroughs will be the result.

Michael Michalko shares his three characteristics shared by geniuses, and offers them as principles for all would be creative thinkers to embrace. The three notable genius traits are:

* Importance of intention and how to use it to develop a creative mind-set
* Changing your thinking patterns by changing the way you speak
* How to become what you pretend to be

For me, the power of the book is how Michael Michalko demonstrates that anyone can become a creative genius and developer of new ideas. The author not only provides evidence that creativity is found in everyone, but also shares proven practices and techniques for drawing out that latent creative thinking ability. For people who mistakenly believe that they lack any sort of creativity, this book is a real eye opening experience. Not only can anyone develop the skills and habits of thought to become a genius level creator, hut the path toward that blissful state is both fun and exciting along the way.

The author brings his own proven experience and real world examples to the book, providing illustrative case studies of the principles in action. A tremendous addition to the book are the many graphics and thought experiments included in every chapter. These enhancements offer fun and challenging techniques to guide the reader toward embracing a creative world view and outlook on life. Michael Michalko also provides very extensive footnotes for each chapter to help readers further their own investigation and study of creative thinking and the creative process.

I highly recommend the creativity inspiring, treasure of a book Creative Thinkering: Putting Your Imagination to Work by Michael Michalko, to anyone in any walk of life, who is seeking to develop their inborn creative skills. This book will transform anyone into a creative thinking, and ideas generating genius level creator of ideas and solutions.

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