lundi 16 janvier 2012

42 Rules for a Web Presence That Wins by Philippa Gamse - Book review

42 Rules for a Web Presence That Wins

Essential Business Strategy for Website and Social Media Success

By: Philippa Gamse, CMC

Published: September 7, 2011
Format: Paperback, 136 pages
ISBN-10: 1607730669
ISBN-13: 978-1607730668
Publisher: Super Star Press

"Like it or not, your web presence plays an increasingly key role in your organization", writes long time web strategist Philippa Gamse, CMC, in her very practical and idea filled book 42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success. The author describes the strategies and techniques to transform a company internet presence into a powerful tool for engaging all of the stakeholders and customers; and creating a website and social media plan that boost revenue.

Philippa Gamse recognizes that there is no single set of rules, benchmarks, and best practices that work for every business website. The author provides the strategies and tactics for creating a web presence that works for the individual company, its employees, and its audience. Philippa Gamse guides the business person through the process of deciding on the technology, establishing an internet presence in all areas, creating a site that works for the entire organization, and that speaks to the intended audience and customers. The author presents concepts, for both the company website and its social media activity, that are proven to work and to get results.

Philippa Gamse (photo left) understands the critical importance of having a web presence that works for all stakeholders of the company. The author also points out the value of having a company website that gets results. Philippa Gamse recommends an individual approach to building or recreating a website. For some companies, the only changes needed to optimize a website may be touch ups. On the other hand, some websites may require a drastic rebuild toward something entirely new. As a result, the author steers business people away from gurus and standardized approaches to design and function.

To guide the business in creating an effective web presence, Philippa Gamse provides forty-two rules, broken into five overall sections. Those five sections are as follows:

* Management-level issues
* Setting strategy and tactics
* Creating content that makes connections
* Measuring results
* Afterword and further thoughts

For me, the power of the book is how Philippa Gamse presents her forty-two rules for creating a powerful web presence in a clear and concise format. The author provides the framework for companies to be successful on the internet, while avoiding the most common mistakes and pitfalls that derail many businesses online. Philippa Gamse recognizes that there are individual needs and requirements for every company, but shares the concepts that are common to all businesses on the web. The author goes beyond the usual standards and best practices recommended by many internet thinkers, and suggests an individualized approach for each company, with an emphasis on a holistic framework that covers all aspects of the business and its stakeholders.

I highly recommend the very hands on and useful book 42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success by Philippa Gamse, CMC,to any business people seeking advice for creating an effective web presence that works for all of its stakeholders and customers. The author even acknowledges that rules are made to be broken if that route helps achieve the company's overall internet goals.

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